UNC Tobacco Convenience Store

The main purpose of this trial is to evaluate the impact of a menthol cigarette ban accompanied by a quit smoking campaign on tobacco purchasing behavior. Investigators will conduct a randomized clinical trial with \~1,185 US adults (ages 21+ years) who currently smoke menthol cigarettes.

This trial aims to determine whether a quit smoking campaign amplifies the impact of a simulated menthol cigarette ban. The trial will enroll \~1,185 adults ages 21 years and older who currently smoke menthol cigarettes. Participants will attend 2 in-person study visits at our experimental store, spaced approximately 1 week apart. The store will be stocked with a variety of tobacco products, food, non-alcoholic beverages, and household goods. At the first visit, participants will provide written informed consent and will be randomized to 1 of 3 trial arms, described further below. At both study visits, participants will shop for items in the store and complete computer surveys. Researchers will record in-store purchases and other self-reported measures will be assessed via the computer surveys. In between the in-person study visits, participants will receive ads via text message based on their trial arm.

Inclusion Criteria: * Are ages 21 years and older * Smoke cigarettes currently (i.e. currently smoke some days or every day and have smoked at least 100 cigarettes in their lifetime) * Smoke menthol cigarettes * Purchased menthol cigarettes in a store in the past month * Read and speak English * Can complete a survey on a computer without help * Can receive images by text message * Can attend 2 in-person appointments involving shopping tasks and computer surveys Exclusion Criteria: * Are pregnant * Are breastfeeding * Enrolled currently in another research study about quitting smoking